Whats It Called When You Pay Someone to Make Art for You

Quantifying Creativity

How Any Creative person Can

Price Their Art for Sale

Pricing your art is different from making art; it's something yous do with your art subsequently it'south made, when it's ready to go out your studio and get sold either by y'all personally or through a gallery, at an art off-white, online, at open studios, through an agent or representative, wherever. Making art is well-nigh the individual personal creative process, experiences that come from inside; pricing art for sale is about what's happening on the outside, in the real world where things are bought and sold for money, and where market forces dictate in large part how much those things are worth.

The amend you understand how the fine art market works and where your art fits into the big picture of all the art by all the artists that's for auction at all the places where fine art is being sold, the amend prepared you lot are to price and sell your art. Only like any other production, fine art is priced co-ordinate to certain criteria-- fine art criteria-- and these criteria have more to do with what's going on in the marketplace than they do with you as an artist. They're virtually how people in the fine art earth-- people like dealers, galleries, agents, publishers, auction houses, appraisers, buyers and collectors-- put dollar values on art. You accept an idea of what your art is worth, the market has an thought of what your art is worth, and somehow the two of you have to get together on a price construction that makes sense.

Let's have a non-art example of how market forces dictate prices. Suppose you see a 2001 used Toyota Corolla with 180,000 miles on it advertised for sale and priced at $45,000. The owner is probably not going to sell that car. In gild to sell a used Toyota Corolla with lots of miles on it, you have to cost it according to certain criteria, used car criteria. In the same way, in order to sell fine art, y'all have to price it according to art criteria. Learning what these fine art criteria are and agreement how they apply to you is essential to pricing your fine art successfully.

Fine art prices are not pulled out of sparse air. When yous price your fine art, you must be able to show that your prices make sense, that they're off-white and justified with respect to certain art criteria such as the depth of your resume, your previous sales history and the particulars of the marketplace where you sell. People who know something about fine art and who are interested in either buying, selling or representing your work are going to figure out one way or some other, not necessarily by request you, whether your fine art is worth what y'all're asking for it. In order to sell, you have to demonstrate and convince them that your prices are fair and reasonable. If you can't do this, y'all'll have a hard time selling whatever art at all.

And then how do you commencement? If you don't have a consequent history of selling your art in a particular price range or in a item market or your sales are erratic or you're making a change or yous're just plain not sure how much to charge for any reason, a good first step is to use techniques similar to those that real estate agents utilize to toll houses. The selling cost of a house that'south just coming onto the market is based on what are called "comparables" or "comps" or prices that similar houses in the same neighborhood sell for-- real estate criteria.

For example, let'south take a nice big mansion and plop it downwardly in the practiced role of Beverly Hills. Information technology'll be worth mayhap 5, maybe ten, perchance 40 million bucks. Now, let'south plop it onto the plains of Due north Dakota. It'll be worth peradventure $500,000, mayhap $one,000,000 or maybe a little more... max. Same mansion; different neighborhood; different criteria; different prices. Go it?

You see, you lot can't cost your art in a vacuum; you have to consider its "neighborhood," its context, the "art criteria" that connect it to the rest of the art world. You'll find that no matter what market you lot sell in, whether local, regional, national or international, that for the most part, every type of fine art past every type of artist has its ain toll construction, and that includes yours. Now y'all may be thinking, "Merely my fine art is unique. You tin can't toll fine art like that." Aye information technology'south unique, but then is every house in whatever given neighborhood. No thing how unique your art is, it's too similar in certain ways to art by other artists-- simply like one house is similar to another (they both take certain numbers of rooms, square footage, and so on).

Here are some of the ways your art may be like to other art-- it may be like in size, shape, medium, weight, subject matter, colors, the time it takes you to make it, when it was fabricated, how long yous've been making that type of art, how many you lot've made, what type of art it is (abstract, representational, conceptual, etc.), who your audience is, and and so on. Your task is to explore and become to know your market place, keep an open up heed, find that similar fine art, detect the artists who make it, focus on those who have like feel and qualifications to yours, and see what they charge for their art and why.

For those of you who take little or no sales experience, who oasis't sold much art, a good starting bespeak for yous is to toll your work based on fourth dimension, labor, and price of materials. Pay yourself a reasonable hourly wage, add the price of materials and brand that your asking price. For example, if materials toll $fifty, you take xx hours to brand the art, and you pay yourself $20 an hr to make information technology, then yous toll the art at $450 ($twenty X xx hours + $50 cost of materials). Don't forget the comparables, though. If yous utilise this formula and your art turns out to be more expensive than what other artists in your expanse charge for like art, you may accept to rethink your pricing, pay yourself a little less per hour maybe.

So in summary, here are the basic art pricing fundamentals:

Step 1: Define your market. Where do you sell your fine art? Do you sell locally, regionally, nationally or internationally? The art, artists and prices in your market are the ones you should pay the about attention to.

Stride 2: Ascertain your type of art. What kind of art do yous make? What are its physical characteristics? In what ways is it similar to other art? How do you lot categorize it? If you pigment abstracts, for case, what kind of abstracts, how would yous describe them? This is the type of art you by and large desire to focus on for comparison purposes.

Step 3: Determine which artists make fine art like to yours either by researching online or visiting galleries, open studios or other venues and seeing their piece of work in person. Pay detail attention to those artists who also have career accomplishments and resumes similar to yours, who've been making fine art virtually every bit long as you take, showing about as long as you have, selling about as long every bit you take and so on.

Stride 4: See how much these similar artists charge for their art. Their prices volition be good initial estimates of the prices you should charge for your art.

More Most Price Comparison Techniques

At the aforementioned fourth dimension you're zeroing in on art that's similar to yours, y'all also desire to keep an middle on what's going on with other artists in your surface area, even if their art isn't that much like yours. If you focus likewise much attending on besides narrow a slice of the art world and too niggling attention on the residual, or even worse, you lot dismiss the balance equally irrelevant, your prices may make sense to you and a few people effectually you, simply not to anybody else. The more enlightened you lot are of the big motion picture, of what other artists make, how much they charge for it, who buys it for how much and why, the amend prepared y'all are to price your art so that information technology has a risk to sell in a broad range of circumstances.

Pricing by comparison works in the cracking majority of cases, but y'all can become even more accurate with your pricing to actually make certain your prices brand sense, AND More Chiefly, that yous can justify them to anyone who asks. In case you're thinking this is all nonsense, I appraise art professionally. Sometimes, I have to justify or defend my appraisals to entities like the IRS, insurance companies, estate executors, and the legal system-- and sometimes those appraisals and justifications are discipline to punishment of law. My point is that people place dollar values on art all the time, that certain rules, methods and techniques be for doing so. I'm showing you some of that here, techniques any artist can utilise to value their art. And so let'due south get pricing. The following factors aren't in any particular club, and may or may not utilise to you. You decide what works best.

To begin with, be objective most your art and your experience. In order for your prices to brand sense, you lot accept to fairly, honestly and considerately evaluate how your art measures up to other fine art that's out there. In order to make valid comparisons, yous need a good ballpark idea how the quality of your fine art and the extent of your accomplishments stack up against those of other artists, particularly the ones who you'll exist comparison yourself to. In other words, don't exaggerate your stature. If yous've been making art for iii years, for instance, don't compare yourself to artists who've been making information technology for twenty. Being honest like this is not necessarily easy and it'due south non necessarily pleasant, simply it'southward essential if you want to make it as an artist.

Base your pricing on facts, not feelings. Don't misfile your ain personal opinion of your art, or what you think the art world should be like, or how you recollect it should respond to your art, with how things actually are. If you find yourself saying stuff like "People don't understand my work" or "People don't capeesh me" or "I'm only as adept as Vincent Picasso fifty-fifty though he's famous and I'm not" or "Sooner or later I'll find the perfect dealer or collector or whatever and live happily ever after," y'all may exist making some errors in judgment. If y'all're not quite certain where you stand up, invite a few people to look at your art and tell you lot what they remember-- preferably professionals who know something about fine art-- not your all-time friends or biggest fans, just ones who'll be honest and directly. Encourage them to be truthful considering that's what you need. And don't get defensive; doing this will help you. When you're objective nearly your fine art, yous maximize your chances of succeeding as an artist.

If it's any consolation, and I know yous want your art to sell for equally much money as possible, your art is notwithstanding the same art, it's nonetheless but as adept, you're still the same creative person and you're still just as good, no matter how you price it. Just because you toll something at $20,000 instead of $200 does not make it "better". Don't use dollar values to validate yourself as an artist; use them to sell your fine art. Nothing is worth anything until it actually sells, and someone hands you the money and takes your art in commutation.

This side by side signal I already made, but because it's and so important I'yard going to make it again this time from a different angle. Don't call up that your art is so unique that you can price it without regard to what's happening with other artists or elsewhere in your art customs or in the fine art world in full general. All art is unique. Every artist is unique. Uniqueness, however, is not and never will be the sole criteria for pricing art. But wait. Let'due south say, for the sake of statement that your art is unique and that it's dissimilar any object, art or otherwise, always created in any manner since the beginning of time.

At present allow'southward do a quick switch and consider that art from the perspective of experienced dealers, curators, critics or collectors. These people almost always compare art from artist to artist and from gallery to gallery before they make up one's mind what to purchase, sell, collect, write virtually, showroom or stand for, no matter what kind of fine art they're looking at or how unique it is. They rarely, if e'er, find themselves with only one option. Can yous imagine whatsoever knowledgeable art person looking at an artist's art and saying things like, "I take never seen anything like this! I must have information technology. I don't care how much it costs. I don't care who you are. I'll take it. This is unbelievable." Non going to happen. Even if your art is notably unique, people who know art will find some mode to compare it, categorize information technology and relate it to other fine art by other artists in club to assess its significance, its dollar value, and ultimately its institutional or market place viability. You have to practice the same.

Request Prices vs Selling Prices

Once you've done your evaluating and y'all're fix fix your prices by comparison, base of operations your prices on what sells, not on what doesn't. For case, suppose you've narrowed your comparables search downward to a handful of artists whose fine art is priced in the $2000-$20,000 range. If the only art that sells is in the $2000-$5000 range, and the expensive pieces don't sell, this tells you that buyers don't want to pay the more than expensive prices-- they're too loftier. So $2000-$5000 is probably where yous want to toll most of your fine art, and forget about going much higher.

By the way, high priced originals are sometimes used to sell lower or more than affordably priced originals or prints of originals. Certain galleries or artists don't care whether they sell their nearly expensive works, and may non even desire to; they're perfectly happy to sell the lower priced originals or the prints. Pricing sure originals high is a marketing technique designed to make lower priced originals and prints look more attractive to buyers, almost like they're bargains. This coattail upshot does work, so don't automatically assume the highest priced art e'er sells because many times it doesn't.

Related to evaluating an artist'due south range of selling prices is the fact that you lot desire to cost your art according to what other art SELLS for, not what it's OFFERED for. In other words, if it's priced $8000, but it sells for $5000, price closer to $5000 than $8000. Sometimes you come across galleries where retail value is one thing, but the price they're willing to sell it for is substantially lower. This is some other technique that is designed to make buyers feel like they're getting bargains, and information technology may work for galleries, but it doesn't necessarily work for artists. Y'all don't desire to get become known for substantially lowering your prices because buyers volition catch on, wait yous out, and refuse to buy until sale time rolls around. Negotiating a lower price here and in that location on a case-by-case footing is fine, but avoid wheeler-dealer price-slashing sales techniques. Getting that kind of reputation may compromise the integrity of your art.

Competitive Pricing

At present let's look at comparison-shopping from the BUYER'Southward standpoint. Art is no different than whatsoever other product or service in that many people who purchase it tend to compare prices earlier they buy. I'll give you a adequately common example. Suppose someone sets bated $5000 to buy one piece of art. Permit's say she goes to a bunch of galleries and sees a bunch of fine art, and finds 3 paintings that she likes equally well, all about the same size, like subject matters and quality, all by artists who are every bit qualified. If 1 of those pieces costs $4000, one costs $4600, and 1 costs $5000, which ane do you lot think she'll buy?

The moral of the story is to cost on the low side of your marketplace, specially if yous're less established, less experienced or trying to gain a foothold in a new or more competitive realm. Doing this increases your chances of making sales. Yous run into, when someone buys a piece of fine art from you, that's one less piece that they're going to purchase from other artists. You lot want to maximize the number of pieces that people buy from you. That'due south how you make a living equally an creative person.

No matter how you set your prices, you accept to be competitive. Equally distasteful and capitalistic as this may audio, you're in contest with other artists, not in the sense that y'all're having paint-offs or sculpt-offs with the artists down the hall or across town or online, simply in terms of doing what you can to attract buyers, make sales and generate the money you lot demand to survive every bit an artist. This is why I keep hammering away about comparison. People who buy art do information technology; you should likewise.

Retail Prices vs Wholesale Prices

When y'all set your prices, always call up the departure between gallery prices and creative person prices, the divergence between retail and wholesale. Selling art directly online or out of your studio is wholesale; selling it through a gallery or dealer is retail. If you're non a gallery or are non represented by a gallery, if y'all don't have gallery overhead, if you don't offer gallery-style amenities, don't price at gallery retail. When a gallery sells a piece of fine art, the creative person normally gets about half the selling toll. And so if a gallery sells fine art by other artists that is comparable to yours for $2000, that ways the artists get about $1000, and so you should cost your fine art for sale directly from y'all at virtually one-half the gallery retail-- similar to what the creative person gets-- more in the range of $one thousand than $2000.

If you already have or are about to get gallery representation, all of this changes as the two of you will accept to decide how to reprice your work for a retail setting, whether y'all volition be allowed to sell direct online or from your studio, what the arrangements for direct sales will be (if allowed), and and then on. Merely for now, bold you are an artist without representation, keeping your prices in the realm of wholesale increases your chances of making sales.

By the way, sometimes a gallery marks up more than than twice what the creative person ends upwards getting. These tend to be more commercial galleries in locations with with high overhead. It's up to y'all how much you'll let a gallery to take, only the less experienced you are, the more than seriously you should consider whatever gallery's offer to show and sell your art even though they may take loftier mark-ups, assuming they hold to run into your asking prices, assuming they're reputable, assuming they don't rope you into long term contracts. You see, if a gallery only pays you $1000 for your fine art, just they sell it for $4000, buyers perceive your art as being worth $4000, not $thou, and that's good for you in the long run. In a sense, y'all're paying the gallery to promote you, to increase your name recognition and the value of your fine art in the eyes of the public, and a gallery that does this well deserves the commissions they charge.

Suppose yous hook up with a higher markup gallery like that. You don't necessarily have to stick with a lopsided split forever-- I certain wouldn't. If they keep making sales and the two of you want to keep the relationship going, y'all may be able to renegotiate the committee at some indicate. If you tin can't, y'all may take to go out, but if you determine to exit, make sure you take other sales options to fall back on. Don't cutting them off if they're your master means of support.

So to repeat, especially when you're starting out, don't demand too much. In general, anytime anyone proposes to sell your fine art for more it's ever sold for earlier, even though they may want a lot in return, assuming they're reputable, bold a reasonable contract, retrieve about it. The extra coin they may make in the short term will be nothing compared to the extra coin you stand to make in the long term by having someone set new high selling prices for your art. Those new high prices will exist good for the residue of your life, and that's a long time. The fashion the art world works, by the way, is that more famous you get and the college your prices become, the more control you progressively gain over your artistic destiny. A number of well-known artists actually dictate their commission arrangements to galleries that want to show them, rather than the other fashion around.

Cost Consistency and Personal Feelings

Let'south talk consistency. At all times, exist consistent with your pricing. Artists sometimes toll certain pieces arbitrarily based more than on how they experience about them or how attached they are than on what the market for that fine art might dictate. Remember our used Toyota example? No matter how much that car means to the seller, no thing how fond his memories are, the $45,000 asking toll is not consistent with what similar used Toyota'southward sell for. Personal feelings, attachments or sentimental value are intangible, non-transferable, and cannot be measured in monetary terms. The auto is non worth more than than what similar cars are selling for, no matter how much information technology means to the seller.

Hither'southward how this applies to art. Supposing I'm consulting with an artist and we're going over selling prices. We're looking at a series of paintings, similar in size, discipline matter, and other particulars. They're all priced in the $1000-$2000 range except i that'south $10,000. So I ask, "Why is this one and so expensive?" If I get an answer similar, "It means a lot to me" or "I don't actually want to sell information technology" or "I really love it," that ways artist is equating dollar value with personal feelings like how emotionally attached he is or what he went through when he painted it. Though he has every right to feel strongly about information technology, as do you about certain works of your fine art, he can't base of operations selling prices on feelings. Feelings are not-transferable and can't be translated into dollars and cents. You tin can merely sell art, non feelings.

Pricing by how you feel looks arbitrary and inconsistent to outsiders. If they see a mix of high and low prices for similar works of fine art and tin't figure them out, they rarely ask why. They don't ask because they're not certain what to say, they don't want to insult you, they don't want to get into uncomfortable conversations, so on. Even though your prices make perfect sense to you lot on a personal level, if they don't make sense to others, sales will endure. People like straightforward easy-to-sympathize price structures. Consistency in pricing is a cornerstone of successful selling.

The good news is that solving emotional price problems is easy. All you accept to practise with fine art that means the most to you, the stuff yous won't sell unless someone actually pays you for it, is keep information technology in your own personal collection. Don't evidence it in public. If yous really desire to prove it, put NFS on it-- not for sale-- or "Collection of the Artist." Don't price it. Know that if you practice show it, though, certain people might come up upward to y'all and say things like "Oh-- that's my favorite. It'due south the all-time ane. It'due south non for sale? I would have bought it." Whether they would take bought it or not, you may well lose sales past making people jealous of what they cannot have.

Inconsistent pricing on the low side can work against you as well. For example, let'southward say you cost some art really depression considering you don't like it, information technology's the former stuff yous don't make anymore, you're tired of looking at, you lot've run out of space, it reminds you of someone you lot don't want to exist reminded of, you're cleansing your environment, whatever. Experienced buyers who bargain hunt for art dear it when artists price low art based on feelings or emotions rather than on the quality of the work or other objective market factors. If you lot're planning on having an art-I-don't-like-anymore sale, get an informed outside opinion first to brand sure y'all're non selling yourself short.

The Real World vs Friends & Family

All artists need to understand the difference between complete strangers and friends & family. What you sell your art to friends or family members for is not necessarily what your fine art is worth on the open up market, and not generally a proficient way to value your art. I can't tell you how many times I'm working with an artist on prices, they say something similar, "I've sold three paintings for $2000 each and one for $3500," and frankly, I don't come across the value. So I ask, "Who'd you lot sell them to?" And I get answers like "My all-time friend," "My mom and Dad," "Uncle Mike," then on. These people love you; they want to see you succeed as an artist and will do anything to help you achieve that goal including paying whatever you inquire for your art (assuming they tin can beget it). They are not the common cold roughshod impersonal art world. Let them love you lot, permit them assistance you, allow them be generous, but past all ways, don't employ the prices they pay as indicators of what your fine art is worth on the open marketplace and ignore all the techniques discussed in a higher place.

The Real World vs Charity Fundraisers

What your art might sell for at a clemency fundraiser or benefit sale does not necessarily take anything to do with the value of your fine art on the open up marketplace. Many times, people who buy or bid art at fundraisers and benefits care more about supporting the organizations involved than they do near what they are getting in exchange for their donations. In other words, bidders or buyers may pay excessive prices for fine art not because that is what the art is realistically worth, but rather because they know their money is going to a expert crusade. The art to them is secondary to the contribution they are making. If a slice of your art sells for essentially more at a charity auction than information technology might out of your studio, this is not necessarily a skilful reason to raise all of your prices (read more than virtually when to enhance your selling prices below).

Additional Price Pointers to Go along in Listen

* Some people who really similar your art can't afford much. They may exist amongst your biggest fans though, so give them a chance to buy something-- a pocket-sized painting, a print, a drawing, whatever. Have affordable options. Your art is your billboard, your business card. The more fine art you sell, the more people you sell to, the more places you lot show it, the more people see it (both online and at concrete locations), the more than you get your name out in that location, the improve known you go, the more goodwill y'all create, and in the end, all that proficient comes back to y'all, much of it in the form of increased sales.

* If yous're in a group show, submit art that'due south in the aforementioned toll range as the residuum of the art in the show. You lot don't desire to enter the nigh expensive slice; you don't want people'southward commencement impression of your art to be sticker daze. You want your art to stand out for art reasons, non money reasons. If you're not certain what the show'southward price range is or what toll range generally sells all-time, inquire the organizers before you submit.

* For those of you with websites, don't show art that'due south already sold alongside art that'due south withal for sale. Showing sold art with for sale art doesn't help you brand sales. Some artists think that if visitors see how much is selling, they'll want to join the crowd and become one too, before information technology's too late, earlier they're all gone. Just exactly the opposite happens. People run across a mix of sold and for sale fine art and think, "All the best ones are gone; nothing's left but the bones. I don't want sloppy fifteenths." People don't want to see what they missed, what they can't have. They want to see figurer screens full of studio-fresh art where they become first pick, and everybody else can fight over the crumbs. Best procedure is to either remove art from your site when it sells and replace information technology with new art OR move it to a category or gallery chosen "By Work" or "Select By Work". That way, visitors can run into yous are selling, but won't confuse it with fine art you take for sale.

* If asked, exist willing to talk about what you've sold, how much you've sold, who'southward buying, where they're buying, or how much you've sold it for. Providing information about your sales history serves to support your request prices and makes people experience improve well-nigh buying your art. You lot can also put this information in your "Past Works" or "Select Past Works" section by showing mainly your best sold works like ones that are in significant private, corporate or institutional collections, ones that have won awards or been exhibited, ones that have been written nearly, ones that have been illustrated on websites or publications, etc. These accomplishments may also be in your resume merely pairing them with images in a "Past Works" gallery is also great way to get the betoken beyond; you could nearly telephone call information technology a visual resume. Flaunt your by sales; don't ignore them.

Should People Be Able to Run into Your Prices?

No matter where you sell your art, make certain information technology's priced and that people can see the prices. Always have price information near your art available for anyone to run into. Don't make them enquire. Don't make them electronic mail. Don't brand them call. Not pricing your art and making people ask is a game. Here's how it'due south played... "You lot tell me which one you like the well-nigh. Then I try to figure out how much you like information technology and how badly you want it. So I look at your shoes or your e-mail accost or your online contour or your expanse code, and try to effigy out how much you tin afford. So I price it as high every bit I think I possibly tin can." This is why many people are hesitant to ask prices. Or they're worried about stuff like being pressured to buy, finding the art is costs more than than they can afford, being put on e-mail lists or having their emails sold or shared, etc. Having to ask prices turns many people off; they feel much more comfortable contacting yous when they know how much you accuse.

Pricing your fine art also protects you lot from having to field unanticipated questions, especially if yous're non comfortable talking about money. Suppose, for example, someone asks a price and you're not sure what to charge, so you offset fumbling around. "Oh... that 1," you say. "You similar that one? Hmmm. Permit me see, I haven't idea almost selling that one earlier... I really similar it though; it's one of my favorites. I would accept idea you'd similar this 1." And on and on y'all go, unable or unprepared or hesitating to answer equally the asker makes a beeline for the door. Let people see your prices offset, think them over and decide whether they can afford your $500 painting or $yard sculpture. That makes it much easier to decide whether they want to purchase. If it's a go, they'll make contact and start up a conversation.

When to Raise Prices

Permit's say yous've been selling art for a while and are thinking well-nigh raising your prices. Should you? Practiced times to enhance prices are when your art sells regularly, you've been selling consistently for at to the lowest degree six months to a year, preferably longer, you take a testify where at to the lowest degree half of your fine art sells, or you lot're selling at least half of your art inside several months or then after you brand it. If sales are expert, demand is high and your fine art is moving like that, raise prices 10-25%, closer to the ten% if y'all are consistently selling well, closer to 25% if yous reach some sort of major career milestone similar getting a significant museum show or receiving a prestigious award.

Be able to justify all price increases with facts. Don't raise prices arbitrarily based on how you feel, on what another creative person does or because you think your prices have been the aforementioned long plenty. Ever have a skilful reason. And exist careful not to alienate your collector base of operations by getting as well expensive to fast; always remember those faithful fans who've been buying your art and supporting you the longest. Never price them out of your marketplace.

***

OK. Nosotros're done. You've got your art priced and you lot're prepare to sell. But can you answer the big question: "Why is this one priced at $2000?" When someone asks you near a price, do exactly what the galleries practice. Show that you've been regularly selling comparable art for dollar amounts comparable to what yous're charging for the art they're asking about. Talk nigh sales you've made through dealers, galleries, online or directly out of your studio. The more similar sales y'all can talk nearly, the better your chances of convincing the asker that $2000 is a fair toll to pay for the fine art and that they're getting their coin'south worth.

People want evidence; they want to experience confident about spending all the same much coin they're about to spend. They want to sympathise what they're getting in commutation for their cash, and experience like they accept some degree of control over the situation. This is especially true for buyers on the fence who don't know your work that well or who oasis't bought a lot of art and are just starting out. And then support your prices with facts. People care well-nigh how they spend their money-- they want to experience similar they're spending it wisely. Prove them they're doing the right affair, that your fine art is worth what you're selling it for, that other people purchase it, and that its OK for them to buy it too.

***

However non certain how to price your fine art? Artists hire me for cost consults all the time (commonly just costs $75). Non just do I price your art, but I also tell you how to explain your prices to potential buyers in linguistic communication they tin understand and appreciate. People who understand your prices and encounter the value in your work buy more art than those who don't. It'due south only that simple. Want to make an engagement? Call me at 415.931.7875 or email alanb@artbusiness.com.

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Source: https://www.artbusiness.com/artists-how-to-price-your-art-for-sale.html

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